Foodservice Industry Review Confirmed Need for Trusted Seafood Supplier

Brunswick, GA - In response to customer and industry insights, King & Prince® Seafood unveils its new company vision and dedication to providing "Seafood.  Without a Catch."TM To help elevate the seafood industry and support increased seafood consumption, King & Prince is committing to delivering products with "no surprises" - that from start to finish their seafood will meet operator and patrons' expectations every time.

Through extensive chef and operator interviews and research, there is a clear need for a trusted seafood supplier to demonstrate they have the products, people and processes to meet the demands of the foodservice industry. King & Prince Seafood will therefore fulfill its customers' top stated priorities with:

• Consistent Product Quality - King & Prince products exceed industry standards and procedures for quality control. Every step of the sourcing and processing is closely monitored and measured.
• Reliable Product Supply - King & Prince, through its global network and affiliation with leading seafood supplier Nissui, resources the best supply line, with a committed emphasis on traceability and sustainability. As a founding member of the Global Aquaculture Alliance and recent collaboration with World Wildlife Fund, King & Prince's sourcing strategy will continue to be environmentally sound.
• Broad Portfolio of Products - King & Prince has 60+ years of success delivering an extensive line of fresh tasting, flavorful shrimp, fish, calamari, crab, surimi, oysters, scallops, crawfish, seafood blends and more. To meet the growing demand for seafood, King & Prince will continue to emphasize operator and menu support, product innovation and industry segment analysis.

"Our priority has been and will always be our customers. In order to ensure that we continue to deliver relevant products and perfect customer service, it was important we undertake this bold and ambitious initiative and do it right," said Volker Kuntzsch, President of King & Prince Seafood. "The entire organization is committed to our new ‘Seafood. Without a Catch' vision and looks forward to showcasing how the seafood industry is raising the bar for the future."

King & Prince® Seafood Introduces Crab Sensations™ with King Crab Meat and Seafood Inspirations and Mrs. Friday’s® Breaded Ring & Tentacle Calamari and Junior Krabbycakes® 

Brunswick, GA – King & Prince® Seafood, the leading seafood manufacturer, introduced several new products today that are in line with menuing trends, foodservice industry needs and consumer demands:

• King & Prince® Crab Sensations™ with King Crab Meat - offers affordable luxury and healthier options to patrons and the ultimate in convenience to chefs. MenuTrends research notes crab is a growing trend in entrées and appetizers and a King Crab mention on the menu commands a higher average price which translates into higher gross profit opportunity. The rich, delicious blend of crab meat and seafood provides realistic crab appearance and bite. The Sensations line, which also includes Lobster Sensations® and Seafood Sensations®, offers greater versatility, less waste and more cost savings.
• Mrs. Friday’s® Breaded Ring & Tentacle Calamari - delivers a from-scratch look and a taste operators will be proud to claim as their own. With calamari use increasing at a faster rate than other appetizers and on 1 in 3 casual dining menus (MenuTrends), it’s an important product to the industry. Mrs. Friday’s calamari is just like scratch-made—lightly hand-breaded in a crispy flour coating with a 70/30 ratio of tender Loligo calamari rings and tentacles. With a 6-oz. portion pack size, it provides the consistency operators appreciate and patrons want.
• Mrs. Friday’s® Junior Krabbycakes® - a 1.5-oz. portion size of the original Krabbycakes®. The new product offers the ultimate in versatility for on-trend applications and fulfills two growing menu trends: crab and sliders (Seafood Business; MenuTrends). Made with all the flavors and textures consumers love, Krabbycakes feature real snow crab meat, high-quality surimi, real butter and fresh cream, all coated in light, crispy Panko breadcrumbs. It’s also an opportunity to increase gross profits with premium crab flavor at an affordable price.
• King & Prince® Seafood Inspirations – versatile, easy-to-use blends for creating just about anything on the menu - from appetizers to ingredients to toppings to spreads.  Loaded with succulent chunks of high-quality seafood, the four savory blends include:
  • Asiago Shrimp & Sundried Tomato
  • Back Bay Crab
  • Lobster & Artichoke
  • Shrimp, Crab & Parmesan

With two-thirds of customers wanting to try new flavors (Technomic), the premium ingredients and rich tastes increase perceived value and check averages. Available in 6-oz. portion packs for added convenience.

All King & Prince® Seafood products are backed by a 100% satisfaction guarantee; so operators can count on serving the very best to customers. For more information on the new products, call 1-800-564-1557 or visit www.kpseafood.com.

With the recent Gulf oil spill, there are many questions and speculations about seafood. King & Prince Seafood wants to reassure our valued customers that the spill will not affect our seafood supply nor our product quality. Along with the rest of the industry, we support any and all efforts to quickly, efficiently and respectfully clean up the oil for the future benefit of the ocean, surrounding lands and anyone directly impacted.

Almost all of King & Prince’s seafood is obtained through our global sourcing. When combined with strict quality control procedures and safety standards that exceed federal regulations, you can trust we will continue our 60 years of successfully delivering flavorful, great-tasting seafood products. From start to finish, we will do everything to ensure our products meet operator and patron experiences every time.

Broader industry stats provided by the National Fisheries Institute will also help put the situation into further perspective:

• Only 2% of the seafood most Americans consume is harvested from the Gulf.
• Louisiana produces about 1% of the seafood Americans eat.
• About 83% of the seafood consumed in the United States comes from overseas.
• Shrimp are the most popular seafood Americans eat, but only 4% come from Louisiana, according to National Oceanic and Atmospheric Administration numbers from 2008; NOAA further  explains that, of shrimp consumed in the USA, 90% comes from overseas, mostly Thailand, Indonesia, Ecuador, China and Vietnam.
• Almost all the oysters Americans eat are harvested in the U.S., 67% in the waters off the Gulf states.

Since King & Prince offers such a broad product portfolio, we’d like to further offer specific and more clarifying information on each area:

1. Fish (Pollock/Cod/Halibut/Salmon/Whiting) – no immediate or long-term impact; harvest from the Bering sea, Alaska, Canada, north Atlantic and Chile.
2. Domestic oyster – no 2010 impact expected; source from Louisiana, Mississippi and Texas, and through our global supply we have alternative options.
3. Crab – no immediate or long-term impact; source crab meat from overseas.
4. Crawfish – no immediate or long-term impact; source crawfish meat from overseas.
5. Shrimp – minimal 2010 impact on supplies; shortages domestically will likely affect global shrimp pricing.

If you have any questions or would like to discuss further, please contact Mike Tigani, Director of Marketing at 800.841.0205. We appreciate your continued business with King & Prince Seafood.

According to www.restaurant.org, 75% of adults are looking for healthier menu items.  But, as history has shown, people want the healthy benefits, but won't sacrifice taste to get it.  With King & Prince shrimp skewers, they don't have to.  Both varieties, Grillmaster and Classic Shrimp, start with premium, tender shrimp marinated to lock in the juiciness and flavor.  Grillmaster Shrimp Skewers feature a light water glaze to lock in the natural juiciness of the shrimp. The Classic Shrimp Skewers feature a buttery, garlic marinade that enhances the sweet tender shrimp flavor.   Both are versatile and perfect for operators wishing to prepare a premium shrimp on the char broiler, flat top or in the oven.  Pre-skewered for convenience and labor savings, these delicious shrimp are great served as a shrimp kabob entrée or salad, or a variety of uses on the menu.

 

            All King & Prince Seafood products and are backed by a 100% satisfaction guarantee; so you can count on serving the very best to your guests. For more information on King & Prince's selection of skewered shrimp, call 1-800-564-1557 or visit www.kpseafood.com